Most companies bolt on AI. You give yours a nervous system.

The Brain is the mind of your business. It remembers what happens and works out what it means.

The journeys are the nerves. Each one connects two teams that couldn't talk to each other before, so something that happens over here gets acted on over there.

The Hureka nervous systemEight teams around the Company Brain, connected by six journeys. Your existing tools sit in an outer ring.your CRMyour inboxyour calendaryour booksCompanyBrainSalesPartnershipsCustomerSuccessSupportLeadershipOperationsFinanceMarketing

Win new business

Marketing and Sales

Live

Turns the people already in your network into conversations, then signed deals, without anything going out in your name you haven't seen.

A business without nerves is numb.

Every team has its own tools, and each tool does its job. The trouble is what happens between them.

A client complains to support on Tuesday.

On Thursday, sales emails them about an upgrade.

A new customer says a partner sent them your way.

Nobody thanks the partner. The partner quietly stops sending people.

The work gets delivered on time.

The invoice goes out three weeks later, when somebody remembers.

None of these are people problems. They're missing nerves.

You don't install a nervous system. You grow one, one journey at a time.

Your tools stay

We connect the software you already pay for: your CRM, your inbox, your calendar, your books. Nothing gets ripped out, and nobody has to learn a new system to keep doing their job.

The journeys act

Each journey connects two teams and ends in something actually happening: a follow-up sent, a cooling client flagged, an invoice chased. If it doesn't end in action, it isn't a journey.

The Brain remembers

Every conversation leaves something behind: who your buyers are, what they ask, what convinces them. Each journey you add starts with what the last one learned.

Your Brain learns from your business only. It is never shared with another company.

Six journeys. Here's exactly where each one stands.

We only call something live if we can show it to you running in a customer's business within the hour.

Win new business

Marketing and Sales

Turns the people already in your network into conversations, then signed deals, without anything going out in your name you haven't seen.

Live

Keep and grow your customers

Customer Success and Sales

Catches a client cooling off before they say it, and tees up the right next offer when they're thriving.

Building

Look after the customers you have

Support and Customer Success

Picks up the calls, chats and tickets your team can't get to, and gets a person involved fast when it matters.

Building

Grow through partners

Partnerships and Sales

Keeps every partner and referral source worked properly, instead of living in one person's head.

Next

Get paid

Finance and Operations

Invoices, chases and reconciles, so cash stops depending on someone remembering.

Next

Know what changed

Leadership

Tells you what moved this week that needs you, and stays quiet about everything that doesn't. Not another dashboard.

Next

Live means running in customer businesses today. Building means in active development. Next means prioritised, not started. There are no dates on this page. When something ships, it moves to Live and appears below with the date it landed.

Whichever cohort you join, your price is locked, and everything on this list is included as it arrives.

Live today

Win new businessLive since [CONFIRM-02: ship date]

You're always in control.

Nothing goes out in your name that you haven't seen.

Messages, posts and replies wait for you. You approve, edit or bin them, and every decision you make teaches the Brain how your business actually works.

We sit on top. We never take over.

Your CRM stays your CRM. Your project tool stays your project tool. We read from them, we write back to them, and we never become the place your business lives.

You can leave on any day you choose.

Everything we build for you exports on the day you ask, in a form another system can read. We earn the renewal every month.

You pay for AI usage at cost.

The AI your system runs on bills you directly, with no markup from us. You see exactly what the thinking costs.

Founding cohorts. The earlier you join, the less you pay, for life.

Every cohort gets the same product. The price moves up each time 100 businesses join, never on a date. Whatever you pay when you join is what you pay for as long as you stay.

Cohort 1

$490

/month

Open now

[CONFIRM-03: live seat count]

Cohort 2

$990

/month

Opens when cohort 1 fills

Cohort 3

$1,490

/month

Opens at 200 customers

Cohort 4

$2,499

/month

Opens at 300 customers

Cohort 5

$4,990

/month

Opens at 400 customers

After the cohorts

~$5,000

/month

Standard pricing

A cohort is full when 100 customers' first payments have cleared. A refund inside the 60-day window returns the seat. Closed cohorts stay on this page, struck through and dated. They are never reopened.

If you join now

You get a product that is still maturing, with few customers ahead of you to point at, at a price that never moves.

If you join later

You get a more finished product, published results, and reference calls you can make before signing, at up to ten times the price, permanently.

You're not paying more for a bigger product. You're paying more for a smaller risk.

Two seats included. Extra seats are 10% of your cohort price, which is $49 a month in cohort 1.

60-day money back on annual and six-month plans.

Setup waived on annual plans. Annual saves 20%, six-month 15%, quarterly 10%.

Email is included. Text, chat, WhatsApp and voice are add-ons, priced by use.

One test before you join. Forget everything marked Building or Next. If Win new business wouldn't pay for itself in your business within 90 days on its own, don't join yet. We'll tell you that on the call if we see it.

Questions owners ask us

Start with the journey that's already live.

Twenty minutes with Roopak. We'll look at how new business reaches you today and tell you honestly whether this pays for itself in your business.