The earlier you join, the less you pay, for as long as you stay.
Every cohort gets the same product and two seats. The price moves up each time 100 businesses join, never on a date.
Founding cohorts. The earlier you join, the less you pay, for life.
Every cohort gets the same product and two seats. The price moves up each time 100 businesses join, never on a date. Whatever you pay when you join is what you pay for as long as you stay.
Prices are per month. You're billed each month.
Usage is billed monthly on what you actually use, on every plan.
Cohort 1
$490per month
Billed each month
Annual billing saves $1,176 a year
$49 a month per extra seat
2 seats included · $49 a month per extra seat
Open now
Cohort 2
$990per month
Billed each month
Annual billing saves $2,376 a year
$99 a month per extra seat
2 seats included · $99 a month per extra seat
Opens when cohort 1 fills
Cohort 3
$1,490per month
Billed each month
Annual billing saves $3,576 a year
$149 a month per extra seat
2 seats included · $149 a month per extra seat
Opens at 200 customers
Cohort 4
$2,499per month
Billed each month
Annual billing saves $6,000 a year
$249 a month per extra seat
2 seats included · $249 a month per extra seat
Opens at 300 customers
Cohort 5
$4,990per month
Billed each month
Annual billing saves $11,976 a year
$499 a month per extra seat
2 seats included · $499 a month per extra seat
Opens at 400 customers
After the cohorts
~$5,000per month
Billed each month
Annual billing saves ~$12,000 a year
~$500 a month per extra seat
2 seats included · ~$500 a month per extra seat
Standard pricing
A cohort is full when 100 customers' first payments have cleared. A refund inside the 60-day window returns the seat. Closed cohorts stay on this page, struck through and dated. They are never reopened.
Every journey on the list is included at the price you joined at, including the ones that ship after you.
What locking in now is worth
$6,000
a year kept, compared with joining in Cohort 2
$12,000
a year kept, compared with joining in Cohort 3
$54,000
a year kept, compared with joining in Cohort 5
Compared on monthly billing. Quarterly and annual billing save more on top.
That difference repeats every year you stay. Your extra seats stay at your cohort's price too.
What your price includes
One price, and here's everything inside it. Your Company Brain is the first line because everything else builds on it.
Your Company Brain
Built from your first day, hosted, and kept current every month. It learns from your business only and is never shared.
Included
Win new business
Running in customer businesses today.
Included
Every other journey on the list
Added at no extra cost as each one ships.
Included
Two seats
Two named people on your team.
Included
Sending and receiving, as your journeys need it.
Included
Export everything
On the day you ask, in a form another system can read.
Included
Your price
$490
per month
Billed each month
Each extra seat
$49 a month per extra seat
Usage is billed monthly on what you actually use, on every plan.
Usage is not in the price. Here's exactly what it covers.
Your cohort price covers the product. Usage covers the work it does for you each month, so a quiet month costs less than a busy one.
What it is
What it covers
How it's measured
AI thinking and drafting
Reading your conversations, summarising meetings, drafting follow-ups and replies.
By how much text the AI reads and writes
Research on people and companies
Filling in who someone is and where they work. Detailed research runs only on people who match who you sell to.
Per person researched
Requests to outside services
The lookups and exchanges your journeys make with other services to get work done.
Per request
Texts, WhatsApp and call minutes
Only if you add those channels. Email is always included.
Per message or per minute
Hosting and storage
Keeping your Brain, your records and your journeys running.
By volume each month
Billed monthly, on what you actually used.
Every line itemized on your statement.
A running total in the app, so nothing arrives as a surprise.
The rest of the terms
60-day money back on annual plans.
Setup waived on annual plans.
Text, chat, WhatsApp and voice are add-ons. Email is always included.
Work built to order starts at $3,000, priced before we start.
What the same work usually costs
The usual way
What it tends to cost
What you keep when it ends
A done-for-you outbound or marketing agency
Commonly $2,000 to $8,000 a month
Very little. The knowledge leaves with them.
A stack of separate tools, one per job
A subscription per tool, per person
Data in each tool, connected to nothing.
Hureka AI, cohort 1
$490 a month, two seats included, plus usage
Your Company Brain. Everything exports on the day you ask.
An agency's work stops when the contract does. Your Brain keeps what it learned.
If you join now
You get a product that is still maturing, with few customers ahead of you to point at, at a price that never moves.
If you join later
You get a more finished product, published results, and reference calls you can make before signing, at up to ten times the price, permanently.
You're not paying more for a bigger product. You're paying more for a smaller risk.
One test before you join. Forget everything marked Building or Next. If Win new business wouldn't pay for itself in your business within 90 days on its own, don't join yet. We'll tell you that on the call if we see it.
Billing questions
Find out if cohort 1 pays for itself in your business.
Twenty minutes with Roopak. We'll look at how new business reaches you today, and if it won't pay for itself, we'll tell you.