Marketing
Turns your calls and webinars into posts, and finds the people already reacting to your topic.
Working today
19 working today · 2 building now
| Channel | What it does | Status |
|---|---|---|
| webinar follow-up | Working today | |
| posts and comments | Working today | |
| In person | everyone your team met at an event, in one list | Working today |
Everything it does for you
Reach new prospects by email without writing every message yourself
New conversations start every week, and nobody gets a message that reads like a mass mailing.
For example
- Who
- Sales lead at a 40-person staffing agency
- When
- Construction firms in Pennsylvania are a new target segment.
- What they get
- Three emails per lead, each naming their company and a recent project, drafted for review. Anyone who replies moves to Follow-up. She can also start from a one-sentence goal: Hureka suggests the audience, offer and ask, draws the follow-ups as a flow, and writes five samples before the rest.
Hand a warm reply from a cold email straight to sales
The prospect who says 'tell me more' hears back today, not when someone notices.
For example
- Who
- Founder of an 8-person IT consultancy
- When
- A prospect replies 'interesting, send me more' to the second cold email.
- What they get
- The sequence stops, the contact moves to Sales with the whole thread, and a reply with a meeting link is drafted for approval.
Turn everyone your team met at an event into one clean follow-up list
Three people's business cards become one list nobody has to type up.
For example
- Who
- Marketing lead at a 30-person software company
- When
- Three people from the team tapped 120 cards at a two-day conference.
- What they get
- All 120 are in one list tagged with the event and who met them, duplicates merged, scored against the ideal customer, ready for a follow-up campaign.
Show up where your buyers are already complaining
You join the conversation at the moment they feel the problem you solve.
For example
- Who
- Founder of a 15-person marketing agency
- When
- Owners of home-services companies post about leads going cold and missed calls.
- What they get
- Each morning: the five posts from people who fit her ideal customer, each with a comment drafted for her to edit and post.
Comments that sound like you, never like a robot
You can say yes to the drafted comment without worrying it will embarrass you.
For example
- Who
- Founder of a 25-person IT managed-services firm
- When
- He worries an AI comment will read as generic, or reply to a hiring post as if he wants the job.
- What they get
- His profile tells the system his voice, expertise and what he is not. Comments are drafted in that voice, tuned by theme (a fundraising post gets a different tone than a hiring post), and posts from job seekers are skipped. Posts about grief, politics or job-seeking are left out entirely; on a hiring post, the comment speaks as a fellow employer.
Turn a great client story into posts without staring at a blank page
One client story becomes three posts that bring in buyers like that client.
For example
- Who
- Founder of a 12-person accounting firm
- When
- A client spent ten minutes on a call explaining how month-end close used to take them two weeks.
- What they get
- Three post drafts built on that story, with the client unnamed, written in the founder's voice.
And everything else it does
Find out which posts actually bring you business
You stop guessing what to post and do more of what starts conversations.
See an example
- Who
- Founder of a 15-person marketing agency
- When
- She has posted twice a week for two months and can't tell what worked.
- What they get
- For each post: impressions, who engaged and how well they fit her ideal customer, plus plain advice like 'Do more: long posts. Stop: short posts.'
Have next week's posts ready before the weekend
You stay visible every week without giving up your Friday afternoon.
See an example
- Who
- Founder of a 12-person accounting firm
- When
- Friday afternoon, nothing is written for next week.
- What they get
- Three post drafts from the week's calls and saved ideas, ready to approve. He picks a time and each one posts from his own LinkedIn account, never twice.
Stop your team tripping over each other on the same prospect
The prospect sees one thoughtful comment from your company, not two that look careless.
See an example
- Who
- Sales lead at a 40-person staffing agency with three people on LinkedIn
- When
- Two of her recruiters both track the same hiring manager.
- What they get
- When one recruiter takes a post, it disappears from the other's list, so the hiring manager sees one thoughtful comment instead of two.
Turn every webinar attendee into a follow-up conversation
The people who showed up hear from you while the session is fresh.
See an example
- Who
- Founder of a 15-person marketing agency
- When
- She is hosting a 45-minute webinar for 120 registrants.
- What they get
- Invites, reminders and follow-ups go out from her calendar. Every attendee is tagged 'From webinar', scored against her ideal customer, and the ones who fit go onto her tracked list.
Turn one podcast into a week of posts
One podcast becomes a carousel and three posts: a week of content in ten minutes.
See an example
- Who
- Founder of a 12-person accounting firm
- When
- He did a 30-minute podcast interview about month-end close.
- What they get
- He pastes the transcript. Out come a slide-by-slide carousel and three posts, rewritten so they don't read as AI, with suggestions for who to @mention.
Describe your ideal customer from your own website, in minutes
You start prospecting this week with a profile grounded in your own site, not a blank form.
See an example
- Who
- Founder of a 6-person B2B software company
- When
- She has no customer list yet and needs an ideal-customer profile to start prospecting.
- What they get
- She gives her website address. The pages read are shown before anything paid runs; after she confirms, one ranked profile is drafted, each claim marked as seen on the site or inferred, ready to review and save.
Read only the cold emails that need a second look
An hour of proof-reading becomes ten minutes, and a made-up claim never goes out under your name.
See an example
- Who
- Sales lead at a 40-person staffing agency
- When
- Her campaign has 200 drafted emails and an hour to review them.
- What they get
- Each email shows 'Checked' or 'Needs a look' with the reason in plain words, such as a figure that isn't in your facts. Once most of what she reads goes out unchanged, she can approve the ones that passed in one click and still spot-check a tenth.
Cold emails written from what your buyers actually said on your calls
Your cold emails sound like someone who knows the buyer, because they come from your real conversations.
See an example
- Who
- Founder of a 12-person consulting firm
- When
- He starts a cold campaign to operations directors.
- What they get
- A short card shows what you know about that audience: facts, pains buyers named on your own calls, objections with answers, approved proof, each with its source. He edits it, and every email is written from it and says why it was sent. No customer is ever named or quoted.
Turn a found list into a cold campaign in one click
The people you found this morning are in a campaign before lunch.
See an example
- Who
- Founder of an 8-person IT consultancy
- When
- His search just found 60 people with emails.
- What they get
- One button, 'Send to cold email', opens a new campaign with everyone loaded and tells him how many were left out and why: no email, bad address, not counted, already a contact.
Someone says 'stop' once and is never emailed again, from anywhere
You stay out of spam trouble, and the interested reply never sits under thirty out-of-office messages.
See an example
- Who
- Owner of a 15-person professional services firm
- When
- A prospect replies 'please remove me' to a cold email.
- What they get
- The address goes on every do-not-contact list at once, so no webinar, follow-up or other campaign can reach them. Replies are sorted (interested, question, objection, not now, referral, wrong person, stop) so the ones that matter are on top; an answer is drafted only when asked, and nothing sends until you press Send.
Protect your sending reputation before the first cold email goes
You don't burn your domain on one bad list.
See an example
- Who
- Sales lead at a 40-person staffing agency
- When
- She uploads a list with five people at the same company.
- What they get
- She chooses at most one, two or three people per company. Her own domains and a do-not-email list are never contacted. Risky addresses are counted for her to keep or drop. Sending is set to a safe daily number per healthy mailbox, on weekday mornings in the buyers' time zone, and every email carries a postal address and opt-out line.
Fill your next webinar from people you already know, without double-inviting anyone
A fuller room from your own network, and nobody gets an invitation to an event they already signed up for.
See an example
- Who
- Founder of a 15-person marketing agency
- When
- Her webinar is in two weeks and only 40 people have registered.
- What they get
- She says who to invite in plain words (people matching audience A and B, not C). Invitations are drafted, anyone already registered is skipped, borderline name matches wait for her yes or no, and emails go out spread across working hours over her mailboxes, never as one burst.
See which kind of cold email gets replies, without calling a winner too early
You learn what works for each audience without being fooled by a lucky small batch.
See an example
- Who
- Owner of a 15-person professional services firm
- When
- His campaign has been sending for three weeks with two different angles.
- What they get
- Results are grouped by the angle and hook each email used. A group under 300 sends is marked 'too early' and never named a winner. Emails that got a positive reply, with names removed, guide the next ones.
Answer the comments on your own posts, warmest leads first
The person who said 'this is exactly our problem' hears back while they still care.
See an example
- Who
- Founder of a 12-person consulting firm
- When
- Twenty people commented on his post; one wrote 'this is exactly our problem'.
- What they get
- Comments are sorted into lead, substance, peer, support and noise, with replies drafted for the best ones (at most six per post). He approves each reply before it posts.
See what your market keeps telling you, counted across every call
Forty transcripts become one ranked list you can act on, like 'eleven customers asked for a HubSpot link'.
See an example
- Who
- Founder of a 25-person IT managed-services firm
- When
- Forty calls this quarter, and he can't say what customers ask for most.
- What they get
- Findings are filed under headings (objections, requests, testimonials, content ideas, your own) with the customer's exact words. The same point on another call joins the first with a counter, such as 'mentioned 11 times'. A short scheduling call produces nothing, by design.
Every email, post and comment waits for your OK. Your receptionist answers calls live, only from answers you've approved.
Join as a founding member.
$490 a month for access, two people included. Usage is billed at cost, every line itemised, with $49 included every month for founding members. When the 100th member joins, access for new members goes to $990. Every part marked building now arrives the day it ships, at the price you joined at.
Start where you are.
Nothing here is sold on a deadline. The price moves when the cohort fills, not on a date.